For homebuilders
“Mark Lot 14 as sold.” That’s the whole update.
Turnkey moves your builder site over free, then takes every update off your plate — lot maps, floor plans, community pages, phase photos. Send the request like you’d text your site super; our team handles it, and you approve the preview.
The problem
Builder sites rot on a schedule.
An agent site goes stale over months. A builder site goes stale in a week. Lots sell, phases close out, framing becomes drywall becomes a finished model — and every one of those changes is supposed to show up on the website.
It usually doesn’t. The update sits in a task list behind the work that actually builds houses. Three weeks later a buyer drives out to walk a lot that sold in February, because the site plan said it was available.
Turnkey makes the update the easy part. Say what changed — text it, email it, or type it into your portal. A reviewed preview comes back, you approve from your phone, and it’s live.
What that looks like
The weekly chores, handled.
Lot status that matches the sales office.
When a lot sells, the site plan should say so before the paperwork is filed. One message updates the lot map, the availability table, and the community page — and nothing else on the site gets touched.
- Mon, 10:12 AM “Mark Lot 14 as sold and update the site plan. Lots 18 and 22 went under contract this weekend — show them as pending.”
- Mon, 12:40 PM Preview arrives: site plan updated, availability table down to three lots at Willow Bend.
- Mon, 12:42 PM Approved from the truck. Live.
New communities, live before the signs go up.
A new community page is a six-week project for an agency and a someday item for your coordinator. Here it’s one request with the floor plans attached. The page, the plans, and the banner ship together.
- Tue, 8:45 AM “Juniper Ridge opens Saturday — 42 homesites, three floor plans attached. Put up the community page and a ‘Now Selling’ banner on the homepage.”
- Tue, 1:20 PM Preview arrives: community page with lot map and all three plans, banner on the homepage.
- Tue, 1:24 PM You approve. Live before the model home is staged.
Floor plans that match what you actually build.
Plans change — elevations get added, options get dropped, square footage gets revised. When the page doesn’t match the spec sheet in the trailer, buyers notice. One message keeps them in sync.
- Wed, 11:20 AM “The Aspen now has a third-bay garage option — revised plan and elevations attached. Update the plan page and pull the old spec sheet.”
- Wed, 2:05 PM Preview arrives: plan page updated, old PDF replaced, garage option listed with the elevations.
- Wed, 2:08 PM You approve. The website and the sales trailer agree again.
Galleries that keep up with construction.
Renderings should retire the day real photos exist. Send photos from the job site with one line about where they go — the gallery, the model page, and the homepage update together, reviewed before you approve.
- Thu, 4:05 PM “Framing’s done on the Sycamore model — photos attached. Swap the rendering on the model page and refresh the Juniper Ridge gallery.”
- Fri, 9:30 AM Preview arrives: rendering swapped, gallery reordered by phase, captions written.
- Fri, 9:31 AM Approved from your phone. Live.
Listing concierge — included
The site plan answers its own phone.
Buyers drive communities on Sunday afternoons, when the sales office is closed. Every lot and community on your site gets a conversational front end — on the page and by text — sourced from the same site plan we keep updated for you.
When Lot 14 sells, you send us one text — and the site plan, the availability page, and the concierge all update together. There’s no version of the story where a buyer gets last month’s answer.
Plan questions, option questions, phase timing, lot premiums — it answers from your site’s own data, in your sales team’s voice, and hands the buyer to a person the moment they’re ready. Every conversation lands in your sales inbox with the buyer’s number and what they asked about.
Cedar Hollow — Lot 14
Listing concierge · Cedar Hollow Builders
Sun, 4:12 PM
Text to 282828
Lead saved: Lot 18 + Aspen 3-car option
Why this works
Built for weekly, not quarterly.
The hard part of a builder website isn’t any single update. It’s that the updates never stop. A phase opens, a community sells through, a plan gets revised — each one a small chore that loses to the job site every time.
Most builders cover this with a coordinator who has nine other jobs, or an agency that bills per change and delivers in weeks. Turnkey is built for cadence instead: every request becomes a reviewed, previewed change our team handles end to end. Send one a quarter or five a week — the workflow is the same, and none of it is your work.
And nothing ships unreviewed. Every change passes automated checks and a human review desk before you ever see the preview. Approve it, or reply with tweaks and it loops. The full lifecycle is on How it works.
See your communities on Turnkey before you commit.
Send us your current site. We’ll send back a video of your homepage rebuilt on our platform — free, within 48 hours.